Clé de Peau Beauté

 

Brand audit, strategy, and positioning

Comprehensive event design and marketing

Comprehensive communications solutions

Market research and insights

 

One of EX•R’s most successful longstanding collaborations is with Clé de Peau Beauté (CPB), the luxe skincare and cosmetics line from Japan’s Shiseido group.

As the agency of record for CPB, EX•R conducted a company brand audit, developed the building blocks of a brand strategy underpinning all activations, designed advertising, social media, and influencer campaigns, coordinated charitable collaborations, and executed a dynamic experiential program featuring the largest event in company history. 

 

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