Clé de Peau Beauté
Brand audit, strategy, and positioning
Comprehensive event design and marketing
Comprehensive communications solutions
Market research and insights
One of EX•R’s most successful longstanding collaborations is with Clé de Peau Beauté (CPB), the luxe skincare and cosmetics line from Japan’s Shiseido group.
As the agency of record for CPB, EX•R conducted a company brand audit, developed the building blocks of a brand strategy underpinning all activations, designed advertising, social media, and influencer campaigns, coordinated charitable collaborations, and executed a dynamic experiential program featuring the largest event in company history.